Practical Photography

As a small business owner it is very hard to build a career, quite often from home. A lot of photographers are branching out and starting their own businesses, today you can build a website at home and showcase your work quite easily. But that’s no good if no one ever sees your site.

Kim Koehler did just that she spent a lot of money building a website and making sure it shows her best images. She waited for the enquiries to come in through the website, but they never came?

The reason they didn’t come through is that no one could find her, she was a new site, a new business and if you typed in photography she was no where to be seen in all the search engines.

Today if you want to find something you Google it, I google 10,20, 30 times a day. I even go to Google to check my spelling rather than a dictionary because I know Google will give me the correct spelling or a site that can do that quicker than actually finding a dictionary and flicking through the pages in alphabetical order.

So how do you get your self found?

Kim, sought advice, she knew she had to do something or the money she had spent on getting the site up would be money down the pan!

Her site was lovely but it was built in flash, flash is great for showing off images it is appealing to the user as it seems dynamic and exciting. But flash cannot be read by google, and a site built entirely in flash has only one page. Google apparently likes big sites with lots of pages like the BBC so Kim had spent this money to commit internet marketing suicide. The search engines would never naturally rank a flash site above all the other photography websites out there.

Kim had spent her savings on getting this site up and running and could not afford to get it re done in an SEO friendly format. So she got the advise of a friend/ internet marketing expert who advised her to blog.

Just like this blog, every day about photography and her own company. She used a word press platform (like us) which is SEO friendly and updated it regularly linking back to her original site.

After months of blogging the traffic started coming naturally to her site with a lot of hard work but very little money;

You can see the traffic built up exponentially just from adding new articles every day!

This is great advice for photographers starting a new business as photography websites are image led (for obvious reasons) and google likes content rather than pictures so to get hits on your site maybe you should do your own practical photography blog!