Practical Photography

In the credit crunch designers are relying more and more on stock photography, stock photography is photography that has been uploaded onto sites by photographers and can be bought and used again and again.

Designers often comission photography for there work and have a specific idea in mind. The designer usually art directs on the shoot and togther the team get the desired results. Comissioning a shoot such as this is time consuming and costly and the funds are paid for by the client.

In this recession it seems designers are having to bring their quotes down and the easiest way is to take out the expenxe of a custom shoot. The end result will not be as good but you can generally find something decent in stock images and they can be downloaded for a minimal fee.

But how will this affect photographers, the amount of money made through stock photography is minimal compared to a shoot which can cost up to £1500 per day and that is not including model fees if you are using models.

Photographers lively hoods rely on commissioned shoots whether it is editorial, commercial or personal this is where the money is made. Stock photography is a good way to earn a little more money but is definately not a sustainable way to earn a living. If designers begin this trend of only using stock photography it will have a knock on effect on the whole industry as models will no longer be used and only well established photographers will get the commisioned works leaving the rest of us to do baby portraits and the odd wedding.

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