Logo Design
Posted on November 20, 2008

When setting up a photography company or sometimes even going it alone it is always good to market your self and get some kind of corporate id or logo design.
By building a brand image you look much more professional and can help protect your images if you use it for a watermark on your images. This will stop illegal reproduction. I have sent emails of particular images to clients so they can choose which ones they want printed out ant they have just printed them out from the email and not ordered.
A good logo can contribute to your marketing and sales strategies as you can start to get recognised. A logo can be replicated across website design, stationary and other direct mail campaigns. I always say getting your brand name around as much as possible is integral to any Marketing campaign, repetition leads to recognition which leads to respect and trust of the company.
You should invest into a good logo design as if this falls short if you are constantly changing your logo you need to to make sure you agree with what the logo represents and is futureproof.
A good designer will discuss with you what your company represents and your ethics (if any
) so that they can come up with an identity that may incorporate this. The best designs are simple but effective. My favourite logo designs are fed ex, which has an arrow in the negative space between the E and the X. I also like the Mother and Child logo which uses an ampersand representing a foetus in the womb.

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